Re-visiting the power of headings

[Will Hines]

best substack , i love every one of these articles, Caroline! Thank you!!

[Myq Kaplan]

dear caroline,

great piece!

i love this: "Give each section of your material a clickbait-ish heading"

and this: "I can’t tell you how important it is to know exactly what your joke is about!"

thanks for sharing as always!

love

myq